How to Achieve a Success in Runet? Invest in Search Engine Marketing!
October 13th, 2009
Maciej Galecki asked:
Many people say that search engines are the future of the business. If your company is not present in the pages of the search engine ranking, this will most probably have an important influence on the benefits, knowledge and competitiveness. We are looking for partners, suppliers and services in different ways and languages worldwide. Here they are interested in the Eastern European market must have pieces of information needed how to effectively reach across the Internet to potential customers eg in the article Russia.This present a summary of how the Russian (the fastest growing population of internauts worldwide as the world Metrix, January 2007 comScore) for information. It also explains the advantages of good exposure in search engine listings in search engines Russians. The search activity in the Russian Internet (also known as Runet) is concentrated in 4 major search engines. These are:?? of? of â Yandex.ru with 48.4% share of market? 28.6% of? of â Google;?? 15.9% of? of â Rambler.ru;?? the 4.7%? of â Mail.ru; The other players (Yahoo, MSN, contributions, the goal Bot, Alta Vista and others) took the rest of the market, according to stats SpyLOG February / March of 2007 - http://gs . spylog.ru / r /? report = 7 & categoryId = 1.Business promoted in Russia a result of intense development of Runet, not just the local SMBs spend money on PPC campaigns but also international companies both in the same sizes business and large multinationals like General Motors, Nissan, Peugeot, Honda and Sony. If these companies, the annual advertising budget is $ 1.5 mln - $ 3.5 mln with up to 50% of it being spent on the search engine advertising makes marketing engine in Yandex.ru.Se arc topDue to the great interest among advertisers, 2006 costs in promoting the search engine on the Russian Internet grew by 150% comparing to 2005 and reached $ 110 million. Thus, the search engine that has beaten it advertised that it advertised the flag (with the cost $ 100 million) for the first time ever. This should be a very important signal to all companies that are promoted online, that the SEM activity (a mixture of technology and can now reach words that more than 90% of Internet users) is an optimal way promotion (Lenta.ru - http://lenta.ru/news/2007/02/12/advert/ costs). Optimum promotionThe minimum price for a single click (CPC) in Yandex.ru vary (depending industry) of $ 0.50 ( "stickers") to $ 5.00 ( "refridgerators"). In Begun.ru you can pay $ 4.00 ( "terminals" of cash), $ 5.70 ( "correction" of the eye;), $ 5.90 ( "registration" of the companies;) and even $ 6.20 for the "closure" of the company; . The higher prices ($ 9.99) are paid for targeted campaigns that consider parameters, very accurate geolocation and time restrictions. You can compare this to $ 1550 - $ 5000 price of a campaign banner of the popular Russian portals week (depending on money http://www.context.1ps.ru). Investing in paid listings must then be cheaper and certainly more efficient. Speaking of flags, the pay impressions, no interest? of? of users measured by clicks and actions acquired the website? s of? the advertiserâ. The opposite pattern of payment is allocated to sponsored links that payment? of? of â is made solely for users interested in products and services that clicking and visiting the website. Competition between high prices over advertisersThe in Yandex.Direct (http://www.direct.yandex.ru) relates to the business of B2B, where only one transaction (no matter if you are selling a drilling rig or Boeing) per year, a single click with the CPC of $ 48.00 affordable. Apart from the above examples of B2B, the most competitive fields of interest are selling? of? of flats in the block of modern housing, airplane rentals, stock exchange currency services and construction sector. Yandex Why? The return to Search Engine Russia's most important … The? of? of â Yandex not well organized in the past? The 90s? of â, now is the leading search engines in Runet. The company put an emphasis on contextual advertising and doubled its revenues last year, making an even stronger player in the market. Management estimates that this income? of? the year of search-related advertising must be close to $ 100 million. Currently, 25 million people use Yandex with 5 million unique users a day. In contrast, tens of thousands of companies conduct their promotional activity with this search engine. The constantly growing audience of Yandex more advertisers interested in search engine optimization (or being exposed in organic listings) and PPC marketing (paid listings). They seem to make the right decision while the results come very quickly due to the modern character of Yandex. Since 2005 she has had two advertising systems, comparable to Google AdWords and AdSense (according to the official blog of Yandex - http://company.yandex.ru/blog/). ImpressionLew Cheap which lists the best Glejzer expensive, the director of the flag AdWatsh advertising agency predicts that costs in the search engine marketing in 2007 will total $ 200 million. All innovative companies that believe in? future paid? of â listings takes into serious consideration the added Dmitrij Wasiljew director Link.ru. The flags are becoming more expensive and probably will be used exclusively by large companies while the search engine marketing is affordable for the "for SMBs as well.; Key" the order to be a necessity keywordsIn entirely proper to use exactly defined the? of? of â keywords that are relevant to the business profile of the company and are often used by people in the questions asked in the search engines. The most popular questions between December 2006 and February 2007 were: roles (processes), desktop wallpapers, horoscopes, postcards, weather, games, news, mp3, sayings, dates, mobile phones, recipes, friends, music, stories, jobs, cars, predictions, sex, Erotics, map of Moscow, chat, Samsung d500, kamasutra, drawings, photographs, Nokia, football, Russian radio, lyrics, motorization, porn, pregnancy, Aeroflot (according to stats SpyLOG - http : / / gs.spylog.ru / r /? report = 8 & categoryId = 1). Will this be perhaps an inspiration for someone to plan a campaign on, the? s of? of let's say, Yandex CPP … who can see the ad? Most are? 44.4% of Russian? â the people, but the announcement could also prove to Americans (14.5%), the Ukrainians (4.7%) and Germans (3.5%) without mentioning others. That's why search engine marketing in Russia gives opportunities to reach people from around the world. When speaking of Russian cities, there is a? Strong? A leader of the capital (Moscow) with 44% and other cities like St. Petersburg (10.1%) or Jekaterynburg (2.6%), according to stats SpyLOG (http://gs.spylog.ru/rsu/? categoryId = 1). What are the advantages of search engine marketing? Search engines are responsible for a significant portion of traffic on the Russian website. This is the result of good exposure in the organic listings and paid listings activity conducted by Russian companies. The examples below present some traffic statistics on various sectors in the Runet in November 2006 (stats http://gs.spylog.ru/tcu/5/preView/274.html). FinanceUsers of monthly SpyLog: 1 part 200 000Traffic: 57% - make the visits32% - finding the engines11% - the other most sourcesThe key phrases commonly used in this sector: loans, banks, mortgage, consumer loans, car loans, loan calculator, monthly credit cardComputersUsers: 1 part 801 000Traffic: 64% - make the visits29% - finding the engines7% - the other most sourcesThe key phrases commonly used in this area: notebooks, computers, driver, computer sales , notebook sale, notebook review, Asus, installation Laptop, Inspiron 1300, Dell's Inspiron phonesUsers Dell 6400Mobile month: 1 party 115 500Traffic: 47% - search the engines46% - leading the visits7% - the other sourcesThe most of the key phrases commonly used in this sector: mobile phones, mobile phones, Nokia, catalog of mobile phones, Sony Ericsson, Nokia 8800, online retailers of mobile phones, mobile phone sales, Nokia n72CarsUsers monthly : 1 part 923 000Traffic: 44% - search the engines38% - visits18% - sourcesThe direct the other most commonly used keywords and phrases in this sector: Mazda, Ford, Nissan, Citroen, Honda, Mitsubishi, Suzuki, Renault Ford FocusTravelUsers month: Part 2 484 900Traffic: 58% - make the visits33% - finding the engines9% - the other most sourcesThe key phrases commonly used in this sector: Turkey hot country travel, hotels Turkey, Egypt, holidays in Turkey, holidays in Egypt, hotels in Egypt, tours of the New Year, Greece, Tunisia, Creta.Runet + SEM = SUCCESSBy spend money on search engine marketing in Runet one can create new opportunities, particularly in the area of trade. The advertising activity in the Russian search engine makes it possible for all companies focusing on international trade (exporters and importers) to appear in this large market to make new business contacts, agreements and increase revenues. As usual, be the first? of? â winners of which is why we strongly recommend taking into consideration the SEM of the activity in Russia as it can bring significant benefits for nearly every company.
Many people say that search engines are the future of the business. If your company is not present in the pages of the search engine ranking, this will most probably have an important influence on the benefits, knowledge and competitiveness. We are looking for partners, suppliers and services in different ways and languages worldwide. Here they are interested in the Eastern European market must have pieces of information needed how to effectively reach across the Internet to potential customers eg in the article Russia.This present a summary of how the Russian (the fastest growing population of internauts worldwide as the world Metrix, January 2007 comScore) for information. It also explains the advantages of good exposure in search engine listings in search engines Russians. The search activity in the Russian Internet (also known as Runet) is concentrated in 4 major search engines. These are:?? of? of â Yandex.ru with 48.4% share of market? 28.6% of? of â Google;?? 15.9% of? of â Rambler.ru;?? the 4.7%? of â Mail.ru; The other players (Yahoo, MSN, contributions, the goal Bot, Alta Vista and others) took the rest of the market, according to stats SpyLOG February / March of 2007 - http://gs . spylog.ru / r /? report = 7 & categoryId = 1.Business promoted in Russia a result of intense development of Runet, not just the local SMBs spend money on PPC campaigns but also international companies both in the same sizes business and large multinationals like General Motors, Nissan, Peugeot, Honda and Sony. If these companies, the annual advertising budget is $ 1.5 mln - $ 3.5 mln with up to 50% of it being spent on the search engine advertising makes marketing engine in Yandex.ru.Se arc topDue to the great interest among advertisers, 2006 costs in promoting the search engine on the Russian Internet grew by 150% comparing to 2005 and reached $ 110 million. Thus, the search engine that has beaten it advertised that it advertised the flag (with the cost $ 100 million) for the first time ever. This should be a very important signal to all companies that are promoted online, that the SEM activity (a mixture of technology and can now reach words that more than 90% of Internet users) is an optimal way promotion (Lenta.ru - http://lenta.ru/news/2007/02/12/advert/ costs). Optimum promotionThe minimum price for a single click (CPC) in Yandex.ru vary (depending industry) of $ 0.50 ( "stickers") to $ 5.00 ( "refridgerators"). In Begun.ru you can pay $ 4.00 ( "terminals" of cash), $ 5.70 ( "correction" of the eye;), $ 5.90 ( "registration" of the companies;) and even $ 6.20 for the "closure" of the company; . The higher prices ($ 9.99) are paid for targeted campaigns that consider parameters, very accurate geolocation and time restrictions. You can compare this to $ 1550 - $ 5000 price of a campaign banner of the popular Russian portals week (depending on money http://www.context.1ps.ru). Investing in paid listings must then be cheaper and certainly more efficient. Speaking of flags, the pay impressions, no interest? of? of users measured by clicks and actions acquired the website? s of? the advertiserâ. The opposite pattern of payment is allocated to sponsored links that payment? of? of â is made solely for users interested in products and services that clicking and visiting the website. Competition between high prices over advertisersThe in Yandex.Direct (http://www.direct.yandex.ru) relates to the business of B2B, where only one transaction (no matter if you are selling a drilling rig or Boeing) per year, a single click with the CPC of $ 48.00 affordable. Apart from the above examples of B2B, the most competitive fields of interest are selling? of? of flats in the block of modern housing, airplane rentals, stock exchange currency services and construction sector. Yandex Why? The return to Search Engine Russia's most important … The? of? of â Yandex not well organized in the past? The 90s? of â, now is the leading search engines in Runet. The company put an emphasis on contextual advertising and doubled its revenues last year, making an even stronger player in the market. Management estimates that this income? of? the year of search-related advertising must be close to $ 100 million. Currently, 25 million people use Yandex with 5 million unique users a day. In contrast, tens of thousands of companies conduct their promotional activity with this search engine. The constantly growing audience of Yandex more advertisers interested in search engine optimization (or being exposed in organic listings) and PPC marketing (paid listings). They seem to make the right decision while the results come very quickly due to the modern character of Yandex. Since 2005 she has had two advertising systems, comparable to Google AdWords and AdSense (according to the official blog of Yandex - http://company.yandex.ru/blog/). ImpressionLew Cheap which lists the best Glejzer expensive, the director of the flag AdWatsh advertising agency predicts that costs in the search engine marketing in 2007 will total $ 200 million. All innovative companies that believe in? future paid? of â listings takes into serious consideration the added Dmitrij Wasiljew director Link.ru. The flags are becoming more expensive and probably will be used exclusively by large companies while the search engine marketing is affordable for the "for SMBs as well.; Key" the order to be a necessity keywordsIn entirely proper to use exactly defined the? of? of â keywords that are relevant to the business profile of the company and are often used by people in the questions asked in the search engines. The most popular questions between December 2006 and February 2007 were: roles (processes), desktop wallpapers, horoscopes, postcards, weather, games, news, mp3, sayings, dates, mobile phones, recipes, friends, music, stories, jobs, cars, predictions, sex, Erotics, map of Moscow, chat, Samsung d500, kamasutra, drawings, photographs, Nokia, football, Russian radio, lyrics, motorization, porn, pregnancy, Aeroflot (according to stats SpyLOG - http : / / gs.spylog.ru / r /? report = 8 & categoryId = 1). Will this be perhaps an inspiration for someone to plan a campaign on, the? s of? of let's say, Yandex CPP … who can see the ad? Most are? 44.4% of Russian? â the people, but the announcement could also prove to Americans (14.5%), the Ukrainians (4.7%) and Germans (3.5%) without mentioning others. That's why search engine marketing in Russia gives opportunities to reach people from around the world. When speaking of Russian cities, there is a? Strong? A leader of the capital (Moscow) with 44% and other cities like St. Petersburg (10.1%) or Jekaterynburg (2.6%), according to stats SpyLOG (http://gs.spylog.ru/rsu/? categoryId = 1). What are the advantages of search engine marketing? Search engines are responsible for a significant portion of traffic on the Russian website. This is the result of good exposure in the organic listings and paid listings activity conducted by Russian companies. The examples below present some traffic statistics on various sectors in the Runet in November 2006 (stats http://gs.spylog.ru/tcu/5/preView/274.html). FinanceUsers of monthly SpyLog: 1 part 200 000Traffic: 57% - make the visits32% - finding the engines11% - the other most sourcesThe key phrases commonly used in this sector: loans, banks, mortgage, consumer loans, car loans, loan calculator, monthly credit cardComputersUsers: 1 part 801 000Traffic: 64% - make the visits29% - finding the engines7% - the other most sourcesThe key phrases commonly used in this area: notebooks, computers, driver, computer sales , notebook sale, notebook review, Asus, installation Laptop, Inspiron 1300, Dell's Inspiron phonesUsers Dell 6400Mobile month: 1 party 115 500Traffic: 47% - search the engines46% - leading the visits7% - the other sourcesThe most of the key phrases commonly used in this sector: mobile phones, mobile phones, Nokia, catalog of mobile phones, Sony Ericsson, Nokia 8800, online retailers of mobile phones, mobile phone sales, Nokia n72CarsUsers monthly : 1 part 923 000Traffic: 44% - search the engines38% - visits18% - sourcesThe direct the other most commonly used keywords and phrases in this sector: Mazda, Ford, Nissan, Citroen, Honda, Mitsubishi, Suzuki, Renault Ford FocusTravelUsers month: Part 2 484 900Traffic: 58% - make the visits33% - finding the engines9% - the other most sourcesThe key phrases commonly used in this sector: Turkey hot country travel, hotels Turkey, Egypt, holidays in Turkey, holidays in Egypt, hotels in Egypt, tours of the New Year, Greece, Tunisia, Creta.Runet + SEM = SUCCESSBy spend money on search engine marketing in Runet one can create new opportunities, particularly in the area of trade. The advertising activity in the Russian search engine makes it possible for all companies focusing on international trade (exporters and importers) to appear in this large market to make new business contacts, agreements and increase revenues. As usual, be the first? of? â winners of which is why we strongly recommend taking into consideration the SEM of the activity in Russia as it can bring significant benefits for nearly every company.